ENTERTAINMENT & CULTURAL EVENTS
From intimate brand experiences to large-scale festivals, events are memories. Rooted in storytelling, experiential offerings can alter the way audiences understand brands and topics. Review Emma’s recent work developing the concept, creative direction, and programming for a SOLD OUT festival.
CREATIVE CAMPAIGNS
Finding genuine opportunities to incorporate brand values makes an impact—how we communicate is as important as what we communicate. Read about Emma’s work amplifying an important story with NASA and members of the DC community.
BRAND LAUNCH
The word “launch” speaks to the exciting moment you when hit the big red button. However, launching a new line of business means living with the product, its creators, stakeholders, and users long before and after that big moment. Read about Emma’s work launching a web content platform for Events DC.
BRAND GROWTH
Whether you own a small business or a major brand, audiences expect value. Beyond pricing and utility, value is defined by stories. Read about Emma’s work leading marketing and strategic initiatives for a small but mighty start-up.
Partnerships can drive growth, augment brand offerings, and add new dimensions to content. Emma has enjoyed collaborating with hundreds of partners on a community, national, and international level, including:
PARTNERSHIPS
SMITHSONIAN
NASCAR
PEPSI
40 + EMBASSIES
NATIONAL PARKS SERVICE
CINEMAX
FILM INDEPENDENT
WORLD CENTRAL KITCHEN
NASA
VIDEO
From whimsical portraits to cultural explorations, Emma has led over 150 short form documentaries for web & broadcast distribution. Watch Emma’s favorite award-winning content:
The Pins of Madeleine Albright
Sticks & Stones
Art of Cosplay
Live at the Barn
Emma Barcklow serves as Director of Events DC’s Creative Services Division, building the consumer-facing experience through signature brand content and experiential offerings. As a lifelong maker of many things, Emma was eager to get her foot in the door to the creative world, upon graduating college in 2015. She began a blog for her neighborhood in DC as a tool to get to know her local business community. Her content was shared by the likes of Southern Living Magazine and she began producing content for incredible entrepreneurs and small businesses. One day, work that she produced for a client, Own Your Wonder, attracted interest from an investor and she was hired full-time.
During her tenure developing brand content and experiential offerings for the beauty start-up, they were awarded the 2019 Tory Burch Foundation Fellowship for female entrepreneurship. Emma was also invited to speak at Apple Carnegie Library about storytelling and the future of inclusive beauty. It was then that she met Jinhee Kim, Head of Programming at Apple and soon-to-be Chief Creative Officer at Events DC—the adventure continued! Since then, Emma has developed 12 live events and hundreds of creative projects alongside some of the most talented and passionate people in DC and around the world!
She values creative challenges, supportive colleagues, and laughing whenever possible and appropriate. Beyond work, she makes clothes, writes, rides her bike, and invites people over for s’mores.